Case Study: Sydney Water boosts tap water engagement with Ribbon Gang and Sydney Sixers

Sydney Water launches 6 videos in time for BBL season with Ribbon Gang

Sydney Water sought to connect with a younger, sport-loving audience to promote the value of its tap water during the Big Bash League cricket season, a time dominated by beverage advertising. The vendor, Ribbon Gang, was selected as the creative partner to develop a culturally resonant content campaign under tight time constraints.

Ribbon Gang developed a playful campaign for Sydney Water featuring Sydney Sixers cricket players in comedic shorts and Buzzfeed-inspired content that reframed tap water as fun and shareable. The solution successfully boosted positive sentiment and engagement around the brand, with the content achieving high organic reach after being cross-posted by athletes, clubs, and fans.

Sydney Water