Case Study: Shoe HQ boosts revenue and ad performance with Ribbon Gang

Shoe HQ boosts Meta revenue 11% with Ribbon Gang

Shoe HQ, a new Australian online fashion marketplace, faced the challenge of scaling its digital advertising efforts with a limited budget. Their campaigns across Meta and Google were fragmented and inefficient, making it difficult to build brand awareness and drive consistent revenue. They partnered with Ribbon Gang to develop a cohesive, performance-driven paid ads strategy.

Ribbon Gang implemented a full-funnel advertising strategy, streamlining campaigns and using tailored creative approaches for different audience segments. This solution drove significant growth for Shoe HQ, including an 11% increase in Meta revenue and an 8% increase in Google Ads search campaign revenue. The agency also improved cost efficiency and increased overall engagement, successfully building the marketplace's online presence.

Shoe HQ