Case Study: NSW Government advances flood response communications with Ribbon Gang

NSW Government delivers a 3–5 minute flood response hero video with Ribbon Gang

The NSW Government faced a critical need to modernize its emergency response systems following consecutive flood disasters. They engaged Ribbon Gang to help Spatial Services develop a compelling communication strategy that would showcase how new cloud and AI technologies were transforming their flood response for a senior government and industry audience.

Ribbon Gang delivered a strategic narrative and a multi-medium campaign, including a hero case study video. The solution simplified complex technical concepts and successfully engaged senior stakeholders, accelerating buy-in for future tech initiatives. The project elevated Spatial Services' visibility as an innovation leader and became a reusable reference model within the government, endorsed by partners AWS and Deloitte.

NSW Government