Case Study: LiveBetter boosts Carer Gateway awareness and engagement with Ribbon Gang

LiveBetter boosts Carer Gateway awareness with Ribbon Gang and 11 million impressions

LiveBetter, a non-profit organization, faced the challenge of low visibility for its government-funded Carer Gateway program, which offers support to unpaid carers across its regional service areas. To address this, they partnered with the digital experience agency Ribbon Gang to plan and deliver a targeted awareness campaign.

Ribbon Gang implemented a multi-channel media strategy using Meta ads, AdRoll, digital out-of-home (DOOH) advertising, and radio to reach both broad and specific audiences. The campaign achieved over 11 million impressions, reduced cost-per-click by 19%, and generated thousands of engagements. This effort resulted in a tangible increase in calls to the Carer Gateway phone line and a significant surge in website traffic, successfully connecting more carers with vital support services.

LiveBetter