Case Study: Customer Alliance increases deal closures and gains real-time sales insights with RIB BI+

Customer Alliance - Customer Case Study

Customer Alliance, a Berlin-based SaaS that helps hotels gather and analyze guest reviews to drive bookings, faced fragmented data across MySQL, SugarCRM and CSV files. They needed hourly sales-performance tracking, combined sales and support data, and a cloud analytics solution that required minimal IT involvement, easy SugarCRM integration and reliable support.

By adopting datapine’s SaaS analytics to connect MySQL, SugarCRM and CSV sources, they gained interactive real-time dashboards, automated reports and mobile iPad access. The integrated insights improved decision‑making, sped up prospect evaluation, increased closed deals and boosted operational efficiency across sales and support.

Customer Alliance

Moritz Klussmann

Chief Executive Officer