Case Study: Charlie Sifford Foundation boosts scholarship applications with RhythmQ

How RQ Marketing Boosted Applications for the Charlie Sifford Foundation Scholarship

The Charlie Sifford Foundation was challenged with re-engaging its audience and boosting applications for its scholarship program. In its second year, the initiative needed to maintain momentum from its launch, expand its reach beyond a limited follower base, and reduce the high drop-off rate in its application process. The foundation partnered with vendor RhythmQ to address these obstacles.

RhythmQ implemented a targeted marketing solution using social media and online advertising. They refreshed the content strategy with engaging videos and testimonials, ran boosted Facebook ads to increase visibility, and utilized an email scheduler to send automated reminders to applicants. This approach resulted in a 42% increase in scholarship applications, with social media becoming a major source of awareness. RhythmQ's efforts also achieved an impressive 15.38% engagement rate on Facebook ads, far exceeding the industry average.

Charlie Sifford Foundation

Russ

Program Manager