Case Study: Minority Fellowship Program boosts fellowship applications with RhythmQ

Growing the SAMHSA Minority Fellowship with Targeted Outreach

The SAMHSA Minority Fellowship Program, an initiative to support ethnic minority nurses in behavioral health, faced dwindling application numbers and a lack of data to understand user behavior and track campaign success. RhythmQ Marketing Services was engaged to boost awareness and implement conversion tracking.

RhythmQ implemented targeted outreach through social media, online advertising, and email marketing campaigns. They also provided automated email schedulers and integrated reporting tools from RQ Fellowship. The solution drove a 152% increase in master's and a 61% increase in doctoral applications. RhythmQ's efforts also delivered an engagement rate of 2.5% on Facebook ads, far exceeding the industry benchmark.

Minority Fellowship Program

Samuel S.

Program Manager