Case Study: Society for Neuroscience boosts conference registrations with RhythmQ digital advertising

Boosting SFN’s Conference Attendance Using Digital Advertising

The Society for Neuroscience partnered with RhythmQ's digital marketing services to overcome challenges with their conference registration campaign. They struggled with evaluating advertising platforms, ineffective retargeting, and a lack of conversion tracking due to using an external registration system, which hindered their ability to optimize spending and understand the user journey.

RhythmQ implemented a data-driven solution using multi-platform advertising, A/B testing, lookalike audiences, and geo-targeting. They also introduced compelling incentives and robust conversion tracking. As a result, RhythmQ helped the Society achieve a 43% increase in conference registrations, drive over 177,000 visitors to the registration page, and garner 300,000 impressions from targeted display ads.

Society of Neuroscience

Dori Gedris

Director of Marketing