Case Study: St. Tammany Parish Tourist and Convention Commission elevates regional recognition with Rhyme & Reason Design

St. Tammany Parish Tourist and Convention Commission rebrands in 11 months with Rhyme & Reason Design

The St. Tammany Parish Tourist and Convention Commission sought to elevate its brand and increase its recognition as a desirable destination. To address this challenge, they partnered with vendor Rhyme & Reason Design for a comprehensive rebranding initiative that included research, strategy, and new brand identity development.

Rhyme & Reason Design implemented a full rebrand, starting with changing the organization's name to Visit The Northshore and creating a new brand, messaging system with the tagline "Louisiana’s Easy Escape," and a suite of digital and print collateral. Since the launch, Rhyme & Reason Design's work has resulted in a palpable increase in parish-wide pride and greater regional recognition, visibly influencing both visitors and residents.

St. Tammany Parish Tourist and Convention Commission