Case Study: Kappa Kappa Gamma Creates a Bold Convention Experience with Rhyme & Reason Design

Kappa Kappa Gamma drives 14,000 Convention page views with Rhyme & Reason Design

The customer, Kappa Kappa Gamma, required a bold visual identity for its Diamond Jubilee Convention. The challenge was to create a cohesive and vibrant brand experience that reflected the event's theme, "Dream... The Future Is Bold," and reinforced the organization's vision. The vendor, Rhyme & Reason Design, was engaged to provide branding, animated assets, and campaign collateral.

Rhyme & Reason Design developed a comprehensive suite of assets including an animated logo, environmental graphics, magazine ads, eblast templates, and custom signage. This solution created a consistent and immersive experience across all print, digital, and on-site touchpoints. The vendor's work successfully fueled anticipation, resulting in 18 branded eblasts, a landing page with nearly 14,000 users, and over 1,100 social media engagements. The event was attended by 610 members, creating a powerful and resonant convention experience.

Kappa Kappa Gamma