Case Study: Northeast Solar generates quality regional solar leads with Rhyme Digital

Northeast Solar boosts quality lead generation over several years with Rhyme Digital

Northeast Solar, a local solar installer based in western Massachusetts, faced the challenge of competing for leads in a highly competitive market dominated by larger companies with bigger budgets. Their goal was to generate quality leads for solar installations and related services while ensuring their limited ad spend delivered a significant return. They partnered with Rhyme Digital for full-service digital marketing to address this challenge.

Rhyme Digital implemented a targeted, multi-disciplinary solution that included developing a full website with custom landing pages, optimizing ad budgets for competitive keywords, and creating a seasonal ad schedule. The solution ensured Northeast Solar's community-focused values were authentically communicated. As a result, Rhyme Digital successfully generated a steady stream of quality leads and expanded brand awareness for the client over their multi-year partnership.

Northeast Solar