Case Study: Hart Hotels boosts direct bookings and ROI with Rhyme Digital

Hart Hotels boosts ROI and direct bookings with Rhyme Digital

Hart Hotels, an independent operator of luxury waterfront hotels in New York, faced the challenge of optimizing its digital marketing to achieve a better return on investment than what it paid in commissions to Online Travel Agencies (OTAs). They engaged Rhyme Digital to employ a full-service marketing approach utilizing search, email, and social media to convert guests directly.

Rhyme implemented a targeted solution by mining Hart Hotels' existing customer data to build guest profiles and develop highly customized campaigns for each property. This strategy included full website development with tailored landing pages. The result was a significantly higher ROI on paid campaigns, allowing Hart Hotels to successfully drive direct bookings and avoid excessive OTA fees, while also elevating its brand for a luxury audience.

Hart Hotels