Case Study: Florence Bank achieves compliant lead-gen growth with Rhyme Digital

Florence Bank meets or exceeds account signup goals year after year with Rhyme Digital

Florence Bank, a community bank, needed to expand its customer base and deliver for its local customers through digital marketing while strictly adhering to financial compliance and regulations. They partnered with Rhyme Digital for its full-service marketing to run compliant lead-generation campaigns for products like mortgages and checking accounts.

Rhyme Digital implemented a solution focused on user experience and compliant targeting, utilizing paid social media, paid search, and paid display ads. The vendor also provided data mining services to leverage existing customer data. The results were significant, with the campaign meeting or exceeding all account signup goals year after year. Rhyme Digital optimized the bank's budget to reach more western Massachusetts residents than ever and helped Florence Bank outperform much larger banks in terms of visibility.

Florence Bank