Case Study: Touch Of Color achieves accurate foot-traffic and customer insights with Rhombus Systems

Touch Of Color - Customer Case Study

Touch Of Color, a multi-location flooring and installation retailer, needed a modern people-counting solution to replace an inaccurate door counter that logged repeat staff entries as new visitors and muddied marketing and staffing decisions. Vice President of Sales Michael Thomas sought clearer foot-traffic measurements and reporting, and chose Rhombus for its intelligent people-counting and video security capabilities (including the Perception license and facial recognition).

Rhombus implemented its people-counting cameras and Perception features across Touch Of Color stores, delivering unique-person counts, demographic insights (age/gender), and synchronized video for manual review. The result was cleaner, actionable data—daily traffic logs, reliable busy-hour and seasonality analysis, and better staffing and marketing decisions—combined with easy mobile/browser access and 1-on-1 support from Rhombus that ensured a smooth rollout.

Touch Of Color

Michael Thomas

Vice President of Sales