Case Study: Columbia Skin Clinic improves patient engagement with Rhinogram

Columbia Skin Clinic Enjoys Better Patient Engagements with Rhinogram

Columbia Skin Clinic, a dermatology practice with four locations in South Carolina, struggled with a dramatic surge in patient calls during the pandemic. With staff overwhelmed by appointment requests, COVID-19 questions, and office directions, the clinic looked for a more modern way to communicate with patients and set itself apart from other practices, leading them to Rhinogram’s secure HIPAA-compliant virtual care platform.

Using Rhinogram, Columbia Skin Clinic added texting and phone communication from a single familiar number, making it easier to triage messages, register patients, share directions, and handle routine follow-ups. The rollout was quick and easy, and the results were strong: phone call volume dropped by a factor of five, monthly calls fell by nearly 2,000, and the clinic reported record new patient visits each month, with more personalized patient experiences and higher revenue.

Columbia Skin Clinic

Jennifer Bowen

Practice Administrator