Case Study: a large multinational networking and communications equipment manufacturer increases end-user understanding and upsell revenue with Rhetorik

Large Multinational Networking and Communications Equipment Manufacturer - Customer Case Study

The global retention and upsell operation of a large multinational networking and communications equipment manufacturer faced a significant challenge. Because they sold through a vast network of distributors and resellers, they lacked direct contact with their end-users. This disconnect made it difficult to educate customers and capitalize on upsell opportunities, leading to low engagement and high churn rates despite having competitive products. They engaged Rhetorik to address this issue.

Rhetorik leveraged its DataCliniq suite to analyze the client's database against its NetFinder+ multinational database. This analysis identified outdated contacts, departed personnel, and tens of thousands of previously uncaptured accounts using the client's products. The solution involved updating existing records, identifying relocated personnel, and providing net-new accounts with their key decision-makers. Using Rhetorik's NetFinder portal, the client could now effectively identify and fill these critical gaps in their market coverage.