Case Study: a medium-size communications company reactivates tens of thousands of global leads with Rhetorik DataCliniq

Data Operations increased international leads from web form submissions

The data operations team of a medium-size communications company faced a significant challenge with hundreds of thousands of international web form submissions containing missing or inaccurate data, rendering many leads useless. Their initial US-focused data provider failed to adequately address the global scale of the problem, leaving half of their prospects from outside North America unqualified for follow-up. This led them to seek a solution from Rhetorik.

Rhetorik implemented its DataCliniq service to process the flawed web forms from over 100 countries. The solution cleansed and enriched the records with validated contact and company information, filling in the critical missing fields. As a result, Rhetorik successfully reactivated tens of thousands of previously junk leads, transforming them into market-ready prospects and enabling global sales outreach.