Case Study: HBO achieves 85% diversion and $2.65M in community value with Rheaply

HBO diverts 85% of The Righteous Gemstones wrap materials with Rheaply

HBO faced the challenge of sustainably decommissioning a massive amount of assets, including over a million pounds of set materials, after wrapping production on the series The Righteous Gemstones. They partnered with the vendor Rheaply to maximize reuse, amplify donations to the local community, and keep materials out of the landfill.

Rheaply implemented a comprehensive decommissioning process that involved sorting materials, creatively handling branded items, and leveraging a vast network to match assets with over 80 nonprofits and small businesses. The results were highly successful, achieving an 85% overall diversion rate from landfill. Rheaply's work resulted in 480,000 pounds of materials being donated, valued at $2.65 million reinvested into communities, and an estimated 555 metric tons of embodied carbon avoided.

HBO