Case Study: Armstrong World Industries turns waste into circular economy opportunities with Rheaply

Armstrong World Industries advances circular economy goals with Rheaply through 300-mile, 3-week, 3-market end-market strategy

Armstrong World Industries, a leading manufacturer of sustainable building products, faced the challenge of diverting low-density waste materials like ceiling tiles and insulation from landfills. To support its 2030 sustainability goals, Armstrong partnered with the vendor Rheaply to explore new end markets and develop circular economy business models for these materials.

Rheaply implemented a comprehensive strategy that included market categorization, end-market exploration guided by the "Rule of Threes," and changing material perception through detailed product specifications. The solution successfully identified viable new markets for repurposed waste, advanced Armstrong's sustainability efforts, and laid a robust foundation for long-term innovation. The collaboration between Rheaply and Armstrong's internal teams was crucial to the project's success in turning waste into valuable resources.

Armstrong World Industries