Case Study: Bayer improves digital media efficiency with Rhea + Kaiser

Bayer boosts digital media effectiveness with Rhea + Kaiser, reaching 50% digital specialists

The customer, Bayer, sought to improve the efficiency and effectiveness of their digital media activities to remain competitive. The vendor, Rhea + Kaiser, provided guidance and support as Bayer's digital media agency of record to help empower the client's growth trajectory and build in-house capabilities.

Rhea + Kaiser built a dedicated team of digital specialists to own much of Bayer's media execution process. The solution involved a holistic audit and planning across channels, developing new optimization strategies and insights-driven reporting. The results were significant, with the proportion of digital specialists on the media team growing from 32% to 50%. The initiative was a triumph, making digital media a new strategic priority for Bayer and garnering strong engagement from key internal constituents.

Bayer