Case Study: PlushCare builds trust and drives growth with RH Strategic

PlushCare drives 4X more homepage traffic with RH Strategic

The customer PlushCare, a virtual healthcare platform, faced the challenge of differentiating its human-centered telehealth model in a crowded and transactional market. They partnered with the vendor RH Strategic to develop a clear and credible narrative that would educate both consumers and industry influencers.

RH Strategic implemented a two-pronged program combining thought leadership with brand-building storytelling led by PlushCare's clinicians. This strategy successfully repositioned the company, resulting in a 4x increase in homepage traffic and a 20x increase in LinkedIn profile views. The elevated profile contributed to PlushCare's $450 million acquisition.

PlushCare