Case Study: Pacific Northwest Hydrogen Hub builds national influence with RH Strategic

Pacific Northwest Hydrogen Hub drives 800+ webinar registrants with RH Strategic

The Pacific Northwest Hydrogen Hub, a regional coalition advancing clean hydrogen development, faced the challenge of unifying its diverse partners under a single public identity and building sustained national engagement after receiving a major federal award. They engaged the vendor RH Strategic for a comprehensive solution involving strategic communications, public relations, and a full rebrand to modernize their presence and align their many stakeholders.

RH Strategic executed a complete rebrand, replacing technical jargon with accessible language and creating a new visual identity. They rebuilt the website, provided unified messaging toolkits for partners, and engineered a major public webinar that drew over 800 registrants. Through disciplined media engagement and targeted outreach, RH Strategic successfully elevated the Hub's national profile, securing high-profile coverage and establishing it as a defining voice in the future of hydrogen energy.

Pacific Northwest Hydrogen Hub