Case Study: Northwestern Health Sciences University advances integrative care policy with RH Strategic

Northwestern Health Sciences University secures 5 think tank and federal agency meetings with RH Strategic

Northwestern Health Sciences University, a Minnesota-based institution focused on integrative healthcare education, faced a challenge gaining visibility in federal healthcare policy conversations. Their area of expertise, whole-person and integrative care, was often excluded from national discussions on priorities like chronic disease and health equity. They partnered with the communications firm RH Strategic to elevate their voice and gain a seat at the table with policymakers in Washington.

RH Strategic developed a federal-facing communications platform for the university, sharpening its messaging to link integrative care to urgent national priorities. The vendor secured high-level engagements, including briefings with Congress and the National Institutes of Health, and produced six policy papers. The campaign transformed the university into a recognized policy voice, earning a Certificate of Congressional Recognition and inspiring new Medicare policies that brought legitimacy and scalability to integrative care.

Northwestern Health Sciences University