Case Study: Life Science Washington boosts recruitment and sector job growth with RH Strategic

Life Science Washington boosts Find Jobs traffic 81% with RH Strategic

Life Science Washington, the trade association for the state's life sciences sector, faced the challenge of increasing its national visibility to better compete with established hubs and help its member companies recruit top talent. To address this, they partnered with vendor RH Strategic to develop a digital-first recruitment communications campaign.

RH Strategic built a custom microsite and created a suite of co-branded content, including employee stories and audiograms, to showcase the region's opportunities. They amplified this with targeted LinkedIn campaigns. The solution drove an 81% increase in "Find Jobs" page traffic, nearly tripled LinkedIn engagement, and contributed to a 14% increase in statewide sector job growth.

Life Science Washington