Case Study: Forescout Cybersecurity strengthens its market position with RH Strategic

Forescout Cybersecurity boosts LinkedIn impressions 1,368% with RH Strategic

The customer, Forescout Cybersecurity, faced the challenge of evolving its market position beyond being known solely for network access control. As IT, OT, and IoT systems converged and cyberattacks surged, it needed to be seen as an essential, full-spectrum security leader. The vendor, RH Strategic, was engaged to provide a thought leadership and public relations solution.

RH Strategic implemented a focused CEO thought leadership program, crafting a new narrative centered on convergence and launching it at the RSA conference. The solution included a coordinated campaign across top-tier media and a revitalized LinkedIn presence driven by long-form content. This strategy resulted in a 1,322% increase in social media engagement, a 1,368% rise in LinkedIn impressions, and significant coverage in outlets like CNBC. RH Strategic successfully repositioned the client as a full-spectrum security leader.

Forescout Cybersecurity