Case Study: a global enterprise software leader builds cybersecurity brand credibility with RH Strategic

a global enterprise software leader earns 15 articles and 3.7 million impressions with RH Strategic

The customer, a global enterprise software leader, faced the challenge of launching a new consolidated cybersecurity brand into a saturated market with almost no recognition. They needed to quickly establish credibility with key audiences and hired vendor RH Strategic for a public relations and research solution to differentiate the brand and sway market perceptions.

RH Strategic designed and executed a research-led campaign built around proprietary annual ransomware survey data. This solution provided the new brand with high-value, original insight that was promoted through targeted outreach and content. The campaign earned the brand featured placements in 15 articles, reaching 3.7 million readers in top-tier outlets like SC Media and Dark Reading, successfully establishing its credibility and a foundation of legitimacy.