Case Study: a breakthrough medical device company builds national credibility with RH Strategic

a breakthrough medical device earns 860 media placements with RH Strategic

The customer, a company with a strong scientific foundation but limited name recognition, was preparing to launch a first-of-its-kind medical device following FDA approval. Their challenge was to translate this complex innovation into a compelling story to build credibility with clinicians, investors, policymakers, and patients. They engaged the vendor, RH Strategic, for a public relations and strategic communications campaign to elevate the company as a leader and ensure the launch had its deserved impact.

RH Strategic developed a multi-year communications program that included message platform development, spokesperson training, and targeted media outreach. The solution transformed the regulatory milestone into a significant market moment, resulting in 860 media placements over two years in top-tier outlets like Forbes, Reuters, and TIME. The campaign successfully established the company as a trusted leader, which grew opportunities for research, partnerships, and adoption, and also earned the new product seven award wins.