Case Study: FieldTurf strengthens sustainability communications with R&G Strategic

FieldTurf strengthens sustainability messaging across 20,000 installations with R&G Strategic

FieldTurf, a global leader in artificial turf installations, faced the challenge of communicating its extensive but under-publicized sustainability initiatives to its stakeholders. The company had been innovating in areas like cradle-to-cradle manufacturing and circular design but needed to more effectively share its environmental and social advantages. They engaged R&G Strategic to address this communications challenge.

R&G Strategic implemented a comprehensive solution by first conducting an audit to pull FieldTurf's initiatives under a single branded sustainability program. They then created a communications framework, a narrative to share progress, and delivered a landing page design with marketing materials to beautifully and concisely display the program. The work provided FieldTurf with the tools to communicate its sustainable difference effectively for years to come.

FieldTurf