Case Study: Kimmel & Young Real Estate Kitsap builds a fresh brand identity with RFG Creative

Kimmel & Young Real Estate Kitsap unveils new brand with RFG Creative, earning 3,500+ media pickups

The customer, Kimmel & Young Real Estate Kitsap, was a partnership of two top-producing real estate agents who wanted to create a fresh, unique brand identity for themselves while still capitalizing on their association with the established Windermere Real Estate brand. Their challenge was to execute this re-branding without confusing their referral-driven clientele. They enlisted the vendor, RFG Creative (formerly The RockFish Group), for branding, print collateral design, and PR services.

RFG Creative developed a new brand identity centered on a logo featuring oars, which reflected the agents' mutual interest in paddle sports and their values of trust and teamwork. The vendor designed new marketing materials that integrated the new identity with the Windermere brand and distributed a press release announcing the launch. This press release was picked up by over 3,500 media outlets nationwide, providing significant measurable exposure for the new Kimmel & Young brand.

Kimmel & Young Real Estate Kitsap