Case Study: Vestwell drives workplace retirement savings enrollment with RF|Binder

Vestwell drives 3,800+ employer registrations with RF|Binder

Vestwell, a leading cloud-based platform for workplace savings programs, faced the challenge of increasing awareness and adoption of its state-sponsored retirement programs among business owners in multiple states. To address this, they partnered with the vendor RF|Binder to demystify the investment process and drive enrollment through a clear and engaging educational campaign.

RF|Binder developed an integrated marketing program for Vestwell that included broadcast advertising, animated explainer videos, and campaigns across social media, paid media, and earned channels. This strategy successfully drove significant engagement and measurable results. For the MyCTSavings program in Connecticut alone, the vendor's efforts led to over 3,800 employer registrations, more than 10,000 funded accounts, and over 164 million media impressions.

Vestwell