Case Study: Takeda creates a connected hub for growth with RF|Binder

Takeda unites U.S. workforce around 500 Kendall and $62 billion growth with RF|Binder

Takeda, a Japanese multinational biopharmaceutical company, faced the challenge of uniting its U.S. workforce and establishing new post-pandemic procedures following its major acquisition of Shire. To mark this new chapter, they renovated their 500 Kendall building in Cambridge, MA, and needed to communicate its role as a hub for their new vision. The vendor RF|Binder was engaged to develop a communications strategy to bring this story to life.

RF|Binder crafted a multi-tiered communications program centered on a documentary video series featuring Takeda executives. The solution also included comprehensive internal communications, wayfinding materials, and an earned media campaign to position Takeda as a leader in workplace innovation. The program successfully generated excitement for the new space, helped orient returning employees, and enabled a smoother transition back to the office, extending the impact of the initial launch.

Takeda