Case Study: Paris Baguette boosts U.S. brand visibility with RF|Binder

Paris Baguette drives 3.3 billion earned media impressions with RF|Binder

Paris Baguette enlisted RF|Binder to help establish and elevate its presence in the U.S. market as it embarked on a massive growth plan to expand from 150 to 1,000 cafés by 2030. The challenge was to significantly raise the brand's visibility and drive consumer mindshare during this key period of expansion against major national competitors.

RF|Binder developed and executed an integrated communications strategy focused on key consumer moments like holidays and seasonal campaigns. The solution included securing earned media, coordinating product tastings, executing multi-platform influencer campaigns, and creating paid media integrations. This approach secured 3.3 billion earned media impressions in just seven months, drove headlines in top-tier publications, and delivered an influencer campaign with a 9.17% engagement rate, more than double the industry standard.

Paris Baguette