Case Study: First American Financial strengthens its innovation leadership with RF|Binder

First American secures 200+ media placements with RF|Binder

First American Financial, a leading title insurance and property solutions company, faced the challenge of shifting its market perception from a legacy insurer to a modern, digitally advanced leader. To communicate its breakthrough digital transformation and new offerings, it partnered with the strategic communications firm RF|Binder.

RF|Binder implemented an integrated thought leadership program, which included launching a venture capital group, positioning its Chief Innovation Officer as an industry expert, and executing an always-on media strategy for its economist team. The agency also rebranded the company's National Commercial Services division with a new visual identity and website. This strategy secured over 200 media placements, earned significant industry awards for executives, and reinforced First American's reputation for innovation.

First American Financial