Case Study: Bank of America achieves elevated reputation and thought leadership with RF|Binder

Bank of America earns 10 billion impressions with RF|Binder

Bank of America partnered with the strategic communications firm RF|Binder during a period of transformative growth and significant industry upheaval. The challenge was to navigate this complex landscape, manage the bank's reputation, and strategically position its leadership and corporate initiatives during a major organizational transition and following the 2008 capital markets crisis.

RF|Binder implemented a comprehensive communications strategy that included media relations, thought leadership positioning, and amplifying the bank's CSR and philanthropic efforts. This solution secured high-profile media coverage and speaking engagements for the CEO, solidifying the bank's esteemed reputation. The measurable impact included over 10 billion media impressions and strategic positioning as a community involvement pioneer and corporate responsibility leader.

Bank of America