Case Study: Ultimately Sydney achieves centralised bookings, launches 5 new products and hires 3 full-time guides with Rezdy

Ultimately Sydney - Customer Case Study

Ultimately Sydney, an award‑winning Sydney bus tour operator run by Helen Fraser, was expanding rapidly but bogged down by manual admin—multiple Excel spreadsheets and heavy international enquiries—while needing a scalable booking solution. After trying an early system, Helen switched to Rezdy’s booking platform and Marketplace to centralize bookings, reporting and connect with global resellers.

Rezdy automated and consolidated Ultimately Sydney’s administration, providing instant snapshots of past, present and future bookings and opening new distribution channels via Rezdy Marketplace. The result: Helen introduced five new products, hired three full‑time driver guides (plus a part‑time office manager), and now routinely handles up to 20 bookings a day and eight simultaneous tours at peak, boosting reach and booking rates.

Ultimately Sydney

Helen Fraser

Owner