Case Study: Freedom Whale Watch achieves increased bookings and streamlined operations with Rezdy

Managing Bookings is a Whale of a Time With Rezdy

Freedom Whale Watch, run by owner-operator Sue Reid, operates popular whale-watching tours from Hervey Bay but was overly reliant on local accommodation agents and an underperforming online booking system. Seeking more direct online bookings and better business visibility, Sue implemented Rezdy’s online booking platform to address that growth bottleneck.

Rezdy provided its booking system—complete with marketing-source tracking, calendar and manifest features, and the Agent Desk—so agents can book from live inventory and Sue can easily schedule pickups. As a result, Freedom Whale Watch experienced a clear rise in total bookings, reporting increases in both direct and agent bookings, reduced reliance on agents, simpler operations, and responsive support from Rezdy.

Freedom Whale Watch

Sue Reid

Owner-Operator