Case Study: RedBalloon achieves increased sales through real-time confirmations with Rezdy

How to dominate the tours and activities industry with real-time availability

RedBalloon, founded in 2001 and now featuring around 4,000 experiences with roughly 70% brand awareness, pivoted from being a gifting business to a "things to do" marketplace as more customers wanted to book experiences for themselves. To meet the demand for instant bookings and real-time availability, RedBalloon partnered with Rezdy — a channel manager and booking system whose API provides the seamless connectivity needed for live inventory and bookings.

Rezdy implemented real-time availability and booking connectivity via its channel manager and API, enabling RedBalloon to add a “Book Now” option alongside “Buy a Voucher.” Testing showed that adding real-time booking increased sales, delivered confirmed bookings that let suppliers plan weeks or months ahead, lowered marketing friction for small operators, and helped RedBalloon expand its product breadth — outcomes made possible through Rezdy’s platform.

RedBalloon

Nick Baker

Chief Executive Officer