Case Study: Genting Arena achieves seamless mobile pre-booking and new e-commerce revenue with Rezcomm

Genting Arena - Customer Case Study

Genting Arena wanted to make the on-site customer experience as smooth and engaging as its mobile experience, specifically by adding seamless pre-book parking and an on-demand mobile payment option at the car park barrier. To achieve this, Genting Arena engaged Rezcomm to integrate a pre-book parking and reservation solution into its existing Resorts World Birmingham/Genting app.

Rezcomm implemented a full e‑commerce pre-booking system inside the Genting app—adding multi‑payment support (cards, PayPal, Apple Pay, Google Wallet), bulk delegate uploads to prevent overbooking, ticket wallet storage and email delivery, and a post‑pay/on‑exit purchase flow—backed by real‑time analytics. The Rezcomm solution turned the app into a revenue-generating sales channel, improved customer experience by reducing queueing and operational bottlenecks, and enabled reliable capacity management and new monetization opportunities.

Genting Arena