Case Study: Birmingham Airport achieves e-commerce transformation and increased parking and ancillary revenue with Rezcomm

Birmingham Airport - Customer Case Study

Birmingham Airport faced rising passenger numbers and growing parking revenues but had limited control over its online parking income and poor visibility of customer and inventory data because its car parking system was managed by an external operator. To become an industry-leading e‑commerce business and maximise cross-sell and up-sell opportunities—parking being its most popular product—the Airport selected Rezcomm and its Shop, Engage and Travel solutions to create a single, controllable online platform.

Rezcomm implemented an omni‑channel e‑commerce platform, integrated with third‑party systems, and worked with Birmingham Airport to add products such as pre‑book coach parking and Immigration Fast Track, plus a comprehensive digital marketing strategy. Rezcomm’s solution delivered a fully joined‑up digital environment, increased customer engagement and incremental parking and ancillary revenue, secured full control over digital sales channels and pricing, grew the airport’s customer database and market share, reduced cost of sale and operational inefficiencies, and produced measurable ROI.

Birmingham Airport

Richard Gill

Head of Market Development - Commercial