Rezcomm
12 Case Studies
Case Study: Belfast International Airport achieves higher parking revenue and stronger customer engagement with Rezcomm
A Rezcomm Case Study
Belfast International Airport - Customer Case Study
Belfast International Airport, Northern Ireland’s main airport carrying over 5.6 million passengers annually, was operating an outdated and expensive online solution that limited functionality, customer engagement and revenue potential. To modernize the passenger experience, capture customer data and boost ancillary income, Belfast International Airport chose Rezcomm’s digital solutions to develop and operate its own off‑airport parking brand, Park N Fly.
Rezcomm deployed its full suite—e‑commerce, yield management, ANPR and QR ticket integration, channel partner connectivity and payment services—allowing Belfast to move away from costly third‑party operators and grow parking revenue and market share. With Rezcomm’s solution Belfast launched Park N Fly, added five new sales channel partners, introduced season tickets and new products, improved pricing and booking ease, and unlocked customer data for targeted digital engagement to increase wallet spend and lifetime value.
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