Case Study: Allgäu Airport Memmingen achieves increased non-aeronautical revenue and parking control with Rezcomm

Allgäu Airport Memmingen - Customer Case Study

Allgäu Airport Memmingen (FMM), a modern regional airport in southern Germany handling nearly 1.2m passengers in 2017, wanted to move parking sales away from a third‑party aggregator to regain control of inventory, introduce sophisticated pricing, and deliver a branded user experience that could upsell ancillary services. To address this, Allgäu Airport Memmingen engaged Rezcomm’s e‑commerce pre‑book parking and CRM service (Rezcomm Shop and Rezcomm Engage).

Rezcomm implemented a branded Rezcomm Shop pre‑book system and Rezcomm Engage CRM, enabling flexible parking pricing, a streamlined mobile booking journey, new payment gateways, automated reporting, and targeted marketing. Within months Rezcomm helped Memmingen increase non‑aeronautical revenue, achieve record ancillary sales and higher email marketing click‑through rates, improve operational efficiency, and better monetise customers through tailored offers and expanded channel distribution.

Allgäu Airport Memmingen

Andreas Lortiz

Head of Non-Aviation