Case Study: Greg May Honda boosts productivity and speeds up deals with Reynolds and Reynolds ERA-IGNITE

Greg May Honda boosts productivity 100% and cuts deal time to 60 minutes with Reynolds and Reynolds

The customer, Greg May Honda, faced operational challenges with an outdated dealership management system that was slow and inefficient, hindering productivity across sales and service departments. They partnered with vendor Reynolds and Reynolds to upgrade to their ERA-IGNITE platform.

Reynolds and Reynolds implemented its ERA-IGNITE system, which streamlined workflows by allowing multiple screens to be open simultaneously and providing easy access to all departments. This solution resulted in a 100% increase in productivity, reducing the time to work a car deal from three hours to just 60 minutes. The dealership also saw a $200-$300 increase in gross per used car, a doubling of its lease rate to 20%, and a five-point increase in customer satisfaction index (CSI) scores.

Greg May Honda