Case Study: Conicelli Auto Group boosts profits and efficiency with Reynolds and Reynolds Service Price Guides

Conicelli Auto Group boosts profit by $15,000 a month with Reynolds and Reynolds

Conicelli Auto Group, a multi-brand automotive dealership, sought to improve its service department by implementing factory-recommended maintenance schedules but found the task of creating and maintaining accurate, model-specific service menus to be overwhelming and inefficient. They turned to vendor Reynolds and Reynolds and its Service Price Guides (SPG) product to solve this challenge.

By implementing Reynolds and Reynolds' Service Price Guides, which automatically generate updated, vehicle-specific service menus, Conicelli achieved significant profit and efficiency gains. The solution resulted in a group-wide average profit increase of $6,000 per month, with their Toyota store alone seeing $15,000 in increased monthly profit, alongside a $3.20 rise in their effective labor rate. Furthermore, the dealership saw a 10% daily productivity increase, improved customer retention, and enhanced customer confidence due to accurate, out-the-door price quotes.

Conicelli Auto Group