Case Study: Conicelli Auto Group boosts profits and efficiency with Reynolds and Reynolds Service Price Guides

Conicelli Auto Group boosts monthly profit by $15,000 with Reynolds and Reynolds

Conicelli Auto Group, a multi-brand automotive dealership, sought to improve its service department's efficiency and profitability by implementing factory-recommended maintenance menus. Their challenge was manually managing thousands of service and pricing combinations, which led to inconsistent quotes and operational inefficiencies. They turned to vendor Reynolds and Reynolds and its Service Price Guides product to address this.

By implementing Reynolds and Reynolds' Service Price Guides, the solution automatically provided accurate, factory-aligned service menus that updated in real-time. This allowed Conicelli to quote prices confidently and improved parts inventory visibility. The results were significant: the group saw an average $3.20 increase in its effective labor rate and an average $6,000 monthly profit increase, with one location alone seeing a $15,000 monthly profit boost. Reynolds and Reynolds' solution also increased customer retention and improved daily productivity by at least 10%.

Conicelli Auto Group