Case Study: Bathurst Real Estate boosts data capture and agent engagement with Rex Software

Bathurst Real Estate - Customer Case Study

Bathurst Real Estate, a long-established independent agency in Bathurst, needed a new CRM after its previous provider suddenly shut down in 2012. Owner and principal Michael Whittaker wanted a trusted long-term partner and a better way to capture more data from busy agents, so the agency turned to Rex Software.

Rex Software provided an easy-to-use CRM with mobile access via Pocket, along with support, training, and performance reporting. As a result, Bathurst Real Estate’s agents were far more likely to enter the information they received, improving oversight and freeing them up for more important work. Michael also noted that the agents who kept Rex in order tended to write the biggest figures, showing a clear link between better system use and stronger sales performance.

Bathurst Real Estate

Michael Whittaker

Principal