Case Study: Unity Trust Bank boosts ethical finance awareness with Rewired PR

Unity Trust Bank boosts coverage 62% with Rewired

Unity Trust Bank, a UK-based bank focused on creating a better society, needed a strategic B2B PR partner to amplify its mission and position it as the preferred partner for ethically driven organizations. To mark its 40th anniversary, the bank engaged Rewired to deliver a comprehensive PR strategy to increase brand awareness and reach new audiences across key sectors.

Rewired implemented a multi-pronged PR solution that used the anniversary as a cornerstone for its campaign. The approach included securing coverage from key announcements, sourcing thought leadership opportunities, and creating customer case studies. This strategy achieved record results for the bank, including 474 pieces of coverage—a 62% uplift from the previous year—and a 59% increase in national reach, collectively reaching an estimated 267.3 million readers.

Unity Trust Bank