Case Study: Twycross Zoo achieves national reach for Gruffalo Discovery Land launch with Rewired PR

Twycross Zoo secures 356 pieces of coverage and reaches 221 million with Rewired

Twycross Zoo, a conservation charity, worked with Rewired PR to build relationships with key media and secure high-quality coverage to drive awareness and ticket sales. The challenge was to generate widespread national and regional PR and social media engagement for the zoo's initiatives.

Rewired implemented a comprehensive PR strategy, managing the press office and creating creative campaigns. For the launch of the UK's first Gruffalo Discovery Land, Rewired secured 356 pieces of coverage, reached an audience of 221 million people, and arranged 83 media and influencer visits, significantly boosting the zoo's profile.

Twycross Zoo