Case Study: The Entertainer boosts media coverage and sales with Rewired PR

The Entertainer lands 650+ media pieces in 10 months with Rewired

The Entertainer, a major UK family-owned toy retailer, partnered with the PR agency Rewired to support its national PR strategy and drive brand awareness. The challenge was to manage an integrated, multi-channel PR programme that included proactive and reactive press office duties, regional store events, and campaigns to increase footfall and sales across its 170 stores and online platform.

Rewired implemented a comprehensive PR solution that included managing press releases, launching new products and stores, engaging with influencers, and promoting charitable partnerships. This hands-on approach resulted in significant media exposure for the customer. In the first 10 months alone, Rewired secured over 650 pieces of coverage, including 42 broadcast spots and features in major national outlets, by issuing more than 85 press releases.

The Entertainer