Case Study: Popeyes drives record-breaking Midlands openings with Rewired PR

Popeyes drives 66 pieces of coverage and 36.5 million reach with Rewired

Popeyes, a major American quick-service restaurant chain specializing in Louisiana-style fried chicken, sought regional PR support for its expansion into the UK Midlands. The company partnered with the vendor Rewired to build awareness and drive customer turnout for the launch of its new restaurants and drive-through locations in the region.

Rewired implemented creative, multi-channel PR campaigns for nine separate Popeyes openings. Their approach included social media, influencer engagement, traditional PR, and guerrilla marketing. For a specific launch in Northampton, Rewired created a targeted "Just Passed" campaign with local driving schools and radio ads. This effort secured 66 pieces of quality media coverage, reached an audience of over 36.5 million people, and resulted in customers queuing for 14 hours on opening day.

Popeyes