Case Study: Mondelez International boosts community impact and national profile with Rewired PR

Mondelez International donates £243,000 to FareShare with Rewired

Mondelez International, the global food and beverage company, sought to promote its extensive community program and the legacy of The Cadbury Foundation. They partnered with the vendor Rewired for public relations services to help profile these initiatives and their positive impact on a national and regional basis.

Rewired worked closely with Mondelez International's senior management to secure media coverage, draft award entries, and support social media content. The solution focused on highlighting employee-led initiatives and community partnerships. The results included extensive UK coverage for programs like Health for Life and a major partnership with FareShare, to which The Cadbury Foundation donated over £243,000 to fight hunger and food waste.

Mondelez International